Larry Weiner, Head Storyteller

Larry Weiner, Head Storyteller

12 milliseconds. That’s the minimum amount of time it takes for the human brain to decipher an image. That’s how much time your cover has to sell your story. As an advertising designer and art director, I spent my 18-year career (clients: Starbucks, Microsoft, AT&T, Tazo) designing for the least amount of attention required yet enough to spark interest and make a sale. That’s my cover design philosophy. I take your story and craft it into an artful cover that quickly captures the imagination — and sells books.