<HR><P><H3>This is the place where Indie Authors turn pro.</H3><BR><H2> (or at least look like it).

This is the place where Indie Authors turn pro.

(or at least look like it).

12 milliseconds. That's how long it takes the human brain to read an image. How many covers do you digest online or at a bookstore? Sobering, huh? I'm Larry Weiner and I've been an art director & designer for 18 years. I know how easy it is to lose attention spans. When it comes to capturing eyeballs, I rely on my toolbox - stunning imagery, engaging type, color that sets the tone. Storytelling done in the blink of an eye.

Or 12 milliseconds .

<P><H2>Digital? Print? Both?</H2>

Digital? Print? Both?

Have you done any research into which format sells more books, eBooks or print? Of course you have. And I’ll bet you found compelling arguments for both platforms. I came across this important advice in an article in WIRED entitled, "Chill. It’s Not Books vs. Amazon. You Can Have Both!"

“Part of what complicates trendspotting when comparing ebooks to physical books is what readers tend to voraciously consume on digital devices depends largely on genre. Popular fiction titles, romance, and young adult bestsellers (think The Hunger Games) do better in digital than print, one Big Five publishing executive tells WIRED, while general nonfiction, children’s books and yes, adult coloring books, obviously sell more in print. In general, really popular new books may do better digitally, which makes sense if many people are opting for a quick download in order to keep up with water cooler conversation.”

Just as you wrote your novel with an audience in mind, the same applies to how and where you sell your work. So in the end, what’s the solution? Consider your genre and act accordingly. I think famed baseball player, Babe Ruth, summed it up best:

“I had only one superstition. I made sure to touch all the bases when I hit a home run.”


  • Quick Turnaround

    7 days from payment. If there are revisions, the original start date remains the same

  • Revisions

    Until we get it right. This is where careful planning and solid ideas payoff. If you're not completely satisfied by this time, you'll receive a

  • No stock image fees

    I use a variety of stock houses which means access to millions of images. Shutter Stock, iStock and Canstock are a few of the vendors I use (there are others, but these three work out %99.9 of the time).

  • Advertising Elements

    3D renderings for print and ebook. I can also provide other elements, such as banners and Twitter posts for an additional cost.

  • Print & Electronic Ready

    Whether it be softcover or eReader, the files will be of the highest resolution required.

  • Upload-Ready

    All files will be ready to upload to your vendor. If for some unknown variable the files are rejected, revisions are free of charge.


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After you fill out a request for contact form, I'll send you a link to an extensive questionaire. This is the good stuff. This is where you get to talk about your book and the vision you see for the cover. I'll also be sending you the first invoice for a 50% deposit.


Time to get to work. It'll take 7 working days to complete an initial concept. I do it in digital form so you can get an idea of imagery, color, even type.


Dialing it in. This is where we add/take things away. This is where we tweak things to perfection.


We've arrived. A final digital proof is completed. At this point I'll check compatibility with your chosen POD publishing platform. There usually is some tweaking involved to meet specifications. I'll alert you to any changes and show you a digital proof.


Your completed cover is ready for download. Once you download all the files, upload them with your POD of choice and notify the New York Times to make space for your book.


When I worked for the Starbucks Design Studio, one of my assignments was to produce a design for their brand of ice cream. Starbucks has spent decades creating a brand that is recognizable in the blink of an eye. Rounds and rounds I went with it. But something funny happened: Each design became more complicated and further away from telling the Starbucks story. Finally, exasperated, I sat myself down and thought, “What’s the story? What’s the iconic graphic?”

And then I took a sip of my double Americano with coconut milk and noticed the white cup with x marks over the boxes denoting my order. I turned to my computer and created a simple white ice cream container with the flavor of ice cream hand written across it. On the lid I put an image of the actual ice cream. It sold because I told the story of the white cup, the identifiable graphic that defined the Starbucks experience.

This is what I do with book covers. I pay attention to the core of your story and distill that into mindfully chosen images, fonts, and details. I create a cover that tells your story in 12 milliseconds, to inspire readers to purchase your book in any format.

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