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    Where Indie Authors turn pro.
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    Where Indie Authors turn pro.
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    Where Indie Authors turn pro.
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    Where Indie Authors turn pro.

Why should I design your book cover?

Larry Weiner, Head Storyteller

Why me? For starters: 18 years designing and art directing. I’ve worked with big companies (Starbucks, Microsoft, AT&T, HP) and small ones (TAZO Tea, Iowa Press, Inland-Joseph Apples, UW Medicine). Large format photographer. Photoshop Phreak. Abstract painter. But that's just the toolkit. 

The reason I turned my attention to cover design was simple: I published my first novel, "Paradise Rot" and discovered as a writer, I needed to sell my story on the cover - in 12 milliseconds (the minimum amount of time it takes for the human brain to decipher an image). So I used myself as a test case. Come up with a cover that would sell the story, as summed up by a reviewer: "Welcome to tropical paradise. Welcome to The Isle of St. Agrippina. White sandy beaches. Delicious blended drinks. And island cuisine. But beware. All is not as it seems. And you just might wind up on the menu." (five stars) The cover's on the right (along with a few others). My publisher, who agreed to let me design the cover, dug it. It rose to #6 in the Dark Comedy category. 95 reviews. 4 stars. I was able to take a convoluted story (it really is) and give it a single idea - something's rotten in paradise. I've made it perma-free on Amazon. Story suggestions are always welcomed.

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So what do I do differently?

4 things (there's more, but these are the big ones).

Craft an authentic cover design

Begin your story on the cover. Remember: 12 milliseconds! I'm here to listen to your ideas and turn them into an original, authentic design.

Nail the "one thing"

Most stories have lots of characters and plots. But what's the big idea – the one thing you want people to get? We're gonna hunt down the one thing that sets your novel apart.

do the homework

What's your genre? What's everybody else doing in it? What's the golden rule for your category? We want to attract eyeballs, but first, let's identify whose eyes we're after.

The medium (we have the message)

Photography? Oil Painting? Crayon? Once we have the big idea, I'll explore the ways a visual idea is best rendered.


They both have a story to tell.

by Larry Weiner

As a member of the Starbucks design studio, we were tasked with designing a new ice cream carton. Free rein was given - and taken. Designs went all over the place. For me, I considered the ice cream carton as a way to expand the brand. What comes to mind when you think Starbucks? The iconic mermaid? Green? What about the white cup? The storyteller. My story is a Grande Triple Americano, steamed coconut milk, a pinch of sugar free vanilla syrup. Name’s Larry. We know two things: The barista’s gonna check off the boxes on the cup explaining the order, and they’re gonna handwrite my name: Larby. That is the Starbucks experience. The white cup. Could it work for ice cream? Same white cup. Handwritten flavor of ice cream. Mocha Cookie Crumble Frappucino? Check boxes COFFEE, CHOCOLATE, COOKIE. Done. That’s what I turned in. That’s what Howard Schultz signed off on.


This is in addition to our collaboration to creating an original, authentic cover.

quick turnaround

5 days from payment. If there are revisions, the original start date remains the same.


Until we get it right. This is where careful planning and solid ideas payoff. If you're not completely satisfied by this time, you'll receive a FULL REFUND.

No stock image fees

I use a variety of stock houses which means access to millions of images. Shutter Stock, iStock and Canstock are a few of the vendors I use (there are others, but these three work out %99.9 of the time).


3D renderings for print and ebook. I can also provide other elements, such as banners and Twitter posts.

Print & Electronic Ready

Whether it be softcover or eReader, the files will be of the highest resolution required.


All files will be ready to upload to your vendor. If for some unknown variable the files are rejected, revisions are free of charge.


I work in most genres (no cookbooks) and can easily go from photo to vector to scribbles on a cocktail napkin.

[powr-photo-gallery id=c5395a45_1475796158]

pricing (the benefit)

My experience as an advertising designer and art director for 18 years, I’ve honed the art of snap judgement. Book covers, TV commercials, a page in a magazine, even a billboard - I’ve spent almost two decades appealing to the “Goddess of 12 milliseconds” (an obsession). In each instance, I presented THE BENEFITS and the features. For writers, I offer the big benefit: Worlds for readers to escape into. Customers don’t just a grab a book. They’re in search of a great story, one that will transport them out of their lives and into the South of France, or the Spaceship. As a writer, I know where the real story begins. As a designer, I know how to present that story – in 12 milliseconds. That’s the benefit that matters.


5 day turnaround. 5 revisions. No stock image fee. 3D advertising elements. Digital files ready for upload.


7 day turnaround. 5 revisions. No stock image fee. 3D advertising elements. Digital PDF file for printing.


7 day turnaround. Unlimited revisions. No stock image fee. 3D Advertising Elements. Digital files for uploading & print.

Money Back Guarantee
No Exceptions

If you're not happy, I'm not either. That's why I offer a 100% money back guarantee.


It's time to make the NYT best seller list (it can happen - ask Hugh Howey)




mostly always open

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